We had a super inspiring talk about creative work and leadership at Marimekko Esplanadi Flagship store during Helsinki Design Week.

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Participants of the discussion were Marimekko’s Chief Marketing Officer Sanna-Kaisa Niikko and Design Director for Home and Print Design Minna Kemell-Kutvonen. The discussion’s moderator was Virpi Haavisto, a coach of high-performing creative professionals and leaders at Avantage.

Among others reflections during our talk, we came to a conclusion that creativity loves borders. Minna crystallised creative work brilliantly to three elements: ideating openly, bordering and crystallising.
 

The event was part of Helsinki Design Week, the largest design festival in the Nordic countries, organized 1-11 September 2022.

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